Streaming

How to Go Live on Facebook

Facebook Live is a popular streaming platform. Make sure you know how to stream on Facebook optimally with this quick guide!

Live videos on Facebook are an excellent way to engage with your followers. Whether it be through a Facebook Live stream or a Facebook Live event, going live on Facebook results in high engagement, and helps you to really connect with your audience.

How to Go Live on Facebook

In this article we’ll take you through how to live stream on Facebook. Learn how to start streaming on facebook, how to find your Facebook Live stream key, how to stream from the Facebook app and how to use third party streaming software.

Once you’re live we’ll also cover sharing your live link, improving your stream quality and what equipment you need to look and sound like a pro.

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What is Facebook Live

Facebook Live is Facebook’s live streaming feature. It lets users livestream from their personal Facebook account, or from a business page. It’s a great way to interact with your audience as Facebook Live videos have three times the engagement of traditional video. 

Can you live stream on Facebook Live?

Yes you can. Facebook Live is built for live streaming and makes it very easy. We’ll investigate how to go Live on Facebook in detail later on in this article.

Is Facebook Live free?

Yes, Facebook live is free. All you need in order to livestream on Facebook is a Facebook account.


How do I stream to Facebook live?

What equipment do you need for Facebook Live?

You can livestream on Facebook with just your laptop or your phone. You really don’t need more than that. However, there are some pieces of equipment that it’s worth investing in if you want to up the professionalism of your stream.

- Third party streaming software

- A microphone

- An external camera

- Some graphics for a sexier stream

- Royalty free music

What do you need to start a stream?

Before going live, it’s worth having a think about what you’re actually going to be doing on Facebook Live. Ask yourself the following questions:

- How long will your stream be?

- What will you do in your stream?

- Will your stream have a narrative?

- Is there a call to action you want your followers to be aware of?

- Do you have a target for your stream (number of viewers, number of sales conversions etc.)?

What Internet speed do I need for Facebook live?

There is no set speed that is required for live streaming on Facebook live, however the faster your upload speed the better.

To guarantee stable, high quality streaming we would recommend an upload speed of at least 10 mbps, but you will be able to live stream with lower speed of 4-6 mbps.


How do I set up live streaming?

What is the best way to live stream to Facebook?

The best way to stream to Facebook live will vary depending on the type of live streamer you are.

Streaming using Facebook’s mobile app works best if you want a quick and easy way to connect with your viewers wherever you are. You’ll have limited control over how your stream looks and you won’t be able to use an external microphone, but if you’re not worried about that then mobile streaming works great.

Stream using Facebook’s desktop site if you want to stream from home in a professional way with just a single camera and audio source. This is ideal for vlog style livestreams like makeup streaming.

If you want a more complex live stream setup with multiple audio and video sources then you will have to stream using a third party broadcasting software. The most popular option for live streamers is OBS Studio. This kind of setup is essential for gamers, musicians, and streamers with multiple people speaking.

How do I get the Facebook live stream URL?

The best way to share the URL of your Facebook live stream is to direct them to the video section of your Facebook account. When you go live your live streams will appear here.

A template for this URL is https://www.facebook.com/YourNameHere/videos.


Do I need streaming software for Facebook live?

No, you don’t need third party streaming software to stream to Facebook live, but you can use it if you like. Using OBS Studio, Streamlabs OBS or another third party encoder allows you to customise the look of your live streams, and use higher quality audio and video equipment such as microphones and cameras. 

If you want a professional looking and sounding livestream you should use third party streaming software

Does OBS work with Facebook Live?

Yes, OBS works with Facebook Live. In fact OBS works with any online streaming service. You can use OBS to stream with Twitch, Mixcloud Live, YouTube Live and even Instagram if you use a third party tool such as Yellow Duck.

How do I connect my OBS to Facebook?

Connecting OBS to Facebook Live is quick and easy

  • Tell OBS you’re streaming with Facebook.

Open the settings in OBS Studio and go to the Stream tab. Select Facebook Live from the Service dropdown menu.

How to Go Live on Facebook
  • Enter your Stream Key

Next, you need to enter your stream key in the Stream Key box. Luckily, because you have specified that you are streaming with Facebook Live, finding out your stream key is very easy.

Press the button Get Stream Key. This will open a page in your browser. You will be prompted to set up a live stream for now, or to schedule one for later. Select the option which is correct for you.

How to Go Live on Facebook

If you’re going live straight away you will find a section called Streaming software setup with a stream key you can copy and paste into OBS.

How to Go Live on Facebook

If you want to schedule a stream for later, pick a name and date for the livestream and then press Next. Then go to Settings > Stream. Here you will find a section called Stream key setup from which you can copy your stream key into OBS

How to Go Live on Facebook

What is a stream key OBS Facebook?

A stream key is a unique code that connects OBS to your livestream on Facebook. Think of it like a phone number or email address - it just means that when OBS starts streaming it streams to your account or page.

What is the best streaming program?

OBS Studio is the best streaming program for beginners, and even for seasoned pros. It’s free to use and easy to learn, plus it is feature rich and allows you to set up a professional quality livestream without cutting any corners.

How to Go Live on Facebook

However, it does have a slightly ugly user interface. If you’re looking for something a little snazzier try Streamlabs OBS. It's also free but a little more modern looking. It also comes with layout templates that are very useful for quickly getting up and running.

How to Go Live on Facebook

How to livestream on Facebook

In this section we’ll go over how to stream to Facebook Live from Facebook’s own website and mobile app. If you want to learn how to stream to Facebook from OBS then read this section.

How do I live stream on Facebook from my computer?

  • Click Go Live 

In order to stream on Facebook live from the desktop site, navigate to the top of your timeline. Just below the box where you type status updates there is a button labelled Live Video. Click it.

How to Go Live on Facebook

On the next page click Select below the title Go Live.

How to Go Live on Facebook
  • Set up your stream

Before you go live you have to set your stream up. Select Webcam as your video source.

How to Go Live on Facebook

Here you can name your live video and give it a description. You can also choose a different video and audio input - this is good if you have an external microphone or camera connected to your computer.

When you’re happy with your live stream settings, click the blue Go Live button in the bottom left hand corner of the page.

How to Go Live on Facebook

How do I live stream from my laptop?

Live streaming to Facebook from your laptop is identical to live streaming to Facebbok from a desktop computer. You  have to do it through the Facebook website. For instructions on how to set up a livestream through the Facebook website, please refer to the previous section in this article.

How do you go live on mobile facebook?

Going live with the Facebook mobile app is really easy.

  • Navigate to live setup

Navigate to the live stream setup screen in Facebook page by tapping the Go Live button just below the ‘What’s On Your Mind’ bar.

How to Go Live on Facebook
  • Set up your stream

From this screen you can check if your live stream looks ok, change who will be able to watch your live stream, add a location, add effects and more. You get quite a lot of customization control in the Facebook app despite the fact that you’re streming from you phone.

How to Go Live on Facebook

Once you’re happy with how your stream looks and feels, tap Start Live Video.


How long can you live stream on Facebook Live?

The length of time you can livestream on Facebook varies depending on which device and platform you are streaming from.

- Eight hours if you are streaming from your computer on Facebook’s website.

- Eight hours if you are streaming using a third party External Streaming Software such as OBS Studio.

- Four hours if you are streaming using Facebook’s mobile app.

How does Facebook live streaming work?

Facebook Live is a live streaming platform built into Facebook. It allows you to livestream from your personal profile, or from a business page. You can control who can see the livestream and viewers can react and comment in real time.

How long should a Facebook Live be?

A Facebook live can be any length of time you like (as long as it doesn't go over the maximum time limits we discuss earlier in the article.

However, it’s important to bear your audience in mind when deciding how long to stream for.

If you are a live streamer whose online content is all based around your livestreams, then it’s a good idea to stream for several hours at a time. However, if you are using Facebook live streaming as a marketing tool for a business unrelated to online content, then it’s a good idea to keep your stream a little shorter. If you are not a live streamer then it is unlikely your audience is used to sitting down and watching a live stream for several hours. Know your audience and keep your engagement high by streaming for a length of time that they will enjoy.

Do Facebook live streams expire?

When you stop livestreaming then your followers will stop being able to tune into the broadcast. However, they are automatically saved my Facebook whe you finish streaming and you can choose to share them at a later date. People will then be able to watch forever, whenever they like.

Do Facebook Live videos disappear?

When you finish a Facebook live stream the video will disappear from your timeline and your followers will no longer be able to see it. However, a recording of the livestream will be privately saved in your page’s videos. You can then edit the video and share it so that anyone can watch it whenever they like.

Can you save Facebook Live videos?

Yes, infact Facebook does it for you! When you finish a livestream Facebook automatically saves a recording of the live steam in your videos.To find the recording got to the Posts section of Facebook Creator Studio and then to your Content Library.

Can you replace a Facebook Live video?

Unfortunately Facebook does not currently support swapping videos. If you want to swap one video with another you will have to delete your original upload and upload the new video separately. You will lose your views, commentds and reactions.

Can anyone watch a Facebook live stream?

Every livestream will have slightly different permissions which limits who can watch it.

A live stream on a public page such as a business page will be viewable to anyone. You don’t even need to have a Facebook account to watch it.

However, livestreams in private groups or on personal facebook pages will often be limited so that only people who are friends with the streamer, or a member of the private group can watch the live stream. This can be controlled when setting up your live stream.

Can you limit Facebook live audience?

You can control who can watch your livestreams when setting them up on Facebook’s website. Before you go live you have the option to set a stream as Public, or to be seen by only friends, certain friends or you. You can customise this quite deeply and you can even exclude certain friends.

How to Go Live on Facebook

Which app is best for Facebook Live?

What apps can I use to go live on Facebook?

If you want to go live on Facebook from a mobile app the best option is Facebook own mobile app, hoever there are some other options. A great alternative is Streamlabs’ mobile app available for iOS and Android.

What is the best app for Facebook live stream?

How to Go Live on Facebook

The best app for streaming to Facebook Live is Facebook’s own mobile app for iOS and Android. It offers the best integration for streaming to Facebook and gives you options to customise who can see your live stream, as well as the ability to add information such as location.


How do I use Facebook Live app?

How do you go live on Facebook mobile business page?

Going live on your Facebook video page is almost identical to going live on your personal page. 

On your business page, click the Live button below the Create a Post button at the top of your business page.

How to Go Live on Facebook

You will be taken to a page where you can check your stream is looking how you like. Once you’re happy click the blue Start Live Video button.


How do I make my Facebook live video better?

The are two main areas that you can improve when streaming on Facebook live: your technical set up (microphone, camera etc.), and your stream content. Read our earlier section on ‘How do I stream to Facebook live?’ for some tips on improving in these areas.

Facebook Live is an excellent live streaming option, but there are many different live streaming platforms out there. If you want to learn more about live streaming we have guides to streaming with Twitch, YouTube, Discord and Mixcloud Live on our Blog.

November 17, 2021
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