The Best YouTube Tools for YouTubers Who Are Just Starting Out
Online video is not only about creating content. It’s also about YouTube tools to build, enhance, and promote it. This guide is all you need to get started.
Get geared up for a successful YouTube journey. Here’s a list of all the tools you need to launch a channel you’ll be proud of.
There was a time when YouTubers only had to shoot a video, do some minor edits, upload it on YouTube, and meet success. But those days are long gone. Today, dozens of articles on YouTube tools come out every single day, and they all feature different apps, tools, and equipment for YouTubers.
Simply because the options are literally endless. From YouTube SEO tools and equipment for beginner YouTubers to apps to enhance audio and video, a YouTuber’s toolbox nowadays needs to be both complete and up-to-date.
By the end of this article, you’ll have all the information you need, and if you’re looking for the best YouTube tools that successful YouTubers use, you’ve come to the right place.
Top Tools for YouTubers by Category
We need to start from the top. From the moment an idea is born to the point where it’s ready for implementation. So, let’s take a look at the tools YouTubers use in the right order.
Just a heads-up, though. This is a mega-post, which means that it’s full of all the information you need but also quite long. Here are the sections we’re covering:
So, here it goes:
It’s no secret that everything starts with an idea. A beginner cannot have a successful formula right off the bat. So, when starting out on YouTube, you need to come up with a way of capturing, listing, and evaluating random concepts.
For this, you’re going to need something more than your notes apps. Here’s a list:
Inspiration strikes in the most unexpected ways and moments. To capture every single idea that might pop out of the blue and not let it fall through the cracks, you need to go with the best note keeper.
Note-taking apps are flooding the Internet, but only a few are free and as powerful as Simplenote. It might not be among the most popular productivity tools, but its simplicity is what makes it one of the best tools for YouTubers and YouTube video creation.
With Simplenote, you basically open the app, write your notes, and then close the app. Simple as that. But it doesn’t really stop there. Simplenote synchronizes with all your devices, no matter their operating system. If you have a Windows computer at work, a Chromebook at home, and an iPhone in your hand, your notes are always accessible at any place, any time.
Jot everything down and access your notes exactly when you need them.
Evernote is basically Simplenote (or any other note-taking/productivity app) on steroids. Being one of the most popular tools for YouTube video creators, writers, designers, etc., Evernote’s inspiring interface allows you to add multimedia to your notes to combine productivity with creativity.
This tool has it all. You can have different workspaces for YouTube, on-the-job tasks, and shopping lists under the same account, so you don’t have to switch between apps.
What’s more, the app is also available offline, which gives you full freedom to take notes on the go. For some users, Evernote’s interface might seem too intimidating. Play around with it, and you will get the hang of it in no time.
Trello became famous as a collaboration tool. However, in this gig economy we live in and freelancing on the rise, Trello has become a personal organizer for a bunch of independent creators.
As a web app, Trello is remarkably lightweight and easy-to-use. The user has cards, and different columns to land them on. For example, as a YouTube tool, you may use it for putting video ideas on your “Ideas” list, and when you decide it’s time to look into them, put them on your “Research” list.
All this might sound too advanced for someone looking for tools for beginner YouTubers, but when too many projects start coming in, you’ll notice how it will help you organize everything.
Hands down, Trello is one of the top free tools for YouTubers ever!
Of course, you know Google Drive. After all, with almost 1 billion users, Google’s popular cloud storage tool is definitely one of the most prominent solutions. It might look too business-like to you, but the truth is that it’s not.
You’d be amazed by the number of people in creative positions who use Google Sheets to evaluate ideas, write scripts on Google Docs, or store valuable media in Google Drive. With that being said, if you don’t use Google Drive already, do it right now.
Use Google Docs to write your video scripts, or you can have Google Sheets’ algorithms evaluate your ideas and track your data. In any way, this is not one of the best free tools for YouTube, but one of the best free tools in general.
Pen and paper
You might not be tech-savvy. And that’s completely fine. After all, posting YouTube videos doesn’t automatically turn you into a techie.
So, if you find out that productivity and note-taking apps don’t work for you, you can simply go with a notebook and a pen.
Write down your ideas, but never throw them away. Even after you’ve achieved a fanbase of 1,000 subscribers, there might be something in there that you can build on by using the experience you’ll have gotten.
Starting a YouTube career shouldn’t come with huge expenses or breaking the bank. Start small and grow as your channel grows. On the list that follows, we’re looking into the basic equipment YouTubers need to start out.
They’re not free, but they will not hurt your wallet either.
To be a video producer, you need to produce videos. Now, if those videos are not animated or made up of different third-party material chunks, you’re going to need something to start shooting.
A camera sounds like the best solution. Or does it?
In an era when technology has become greater in importance but smaller in size, a camera can be as tiny as a matchbox. Or a cell phone. Get yourself a smartphone with a high-quality camera (there are smartphones in the market even with 4K cameras today) and start shooting.
And you can always upgrade to a DSLR camera when the time is right.
Mounting your camera
Lists about what equipment YouTubers use always seem to forget about tripods, mounts, and clamps. But they’re all essential.
For cameras, you have tripods, but for a mobile phone, there’s also a plethora of mobile holders, mini tabletop tripods, and standers. Take some time, do a basic Google search, and you’ll find what you need immediately, so you can stop using a glass of water as a mobile stand.
Lighting it up
It’s your moment, and, as a result, you need to shine. Like, literally.
Beginners, however, usually film themselves in front of a window to fully leverage the sun’s power when shooting a talking-head video. But it doesn’t work for everyone — especially when you have a day job and catching the sun can be a true hassle.
Get yourself a softbox or a ring light. Amazon is full of film lights you can get for under $100. But wait! Be careful of the bulbs you’re going to use because they need to be specially made for video.
However, most video lighting sets come with out-of-the-box bulbs, so this will definitely give you a leg up.
Sounding like a pro
Now that your audience can see you, you need to make sure that they can hear you as well. One of the most essential YouTube tools for beginners or advanced creators is a recording device. And luckily, you don’t have to break the bank to get one.
Global sound equipment Goliaths have released microphones that can easily work with low-cost video-recording equipment or even smartphones. Do your market research and find a microphone that best fits your needs. Don’t go with the most expensive ones because they might not be useful to you at the moment.
Again, start small and get your YouTube tools and equipment to grow as you grow.
Upping your video-editing game
If you’ve already invested in a DSLR or a video camera, congratulations. Now, all you need is an editing software tool to edit on your computer.
However, if you want to edit your content on a computer, you need to keep in mind that video-editing tools tend to be quite expensive, and they can be really time-consuming to fully figure out and feel comfortable with them. Let alone, you’re going to need a computer that can support the burdensome requirements editing programs come with.
If you want to give it a shot, though, Final Cut Pro and Adobe Premier are the most prominent video editing tools YouTubers use and come with all the features you need to produce professional final products.
But if you belong to those who produce YouTube videos from their phones, you definitely want to keep reading. Some really exciting, mobile editing tools for YouTube videos follow.
Unfortunately, a million-dollar idea is not enough. Its perfect implementation is.
Now that you know how to record your footage and audio under the perfect lighting circumstances, you need the tools that YouTubers use to create professional materials — either for YouTube or other social media.
Keep reading for a list to get you started:
Canva rose to popularity due to its simple interface, affordable pricing, tons of features, and the ability to choose a free plan. With Canva, YouTube creators can create visuals for thumbnails, social media posts, and images that they can include right in the video itself.
It’s not 2007 anymore, and every single detail matters. Visuals do not only make viewers feel like they’re watching a channel that looks good. Visually appealing content builds trust, engagement, and can turn a simple viewer into a fan.
It couldn’t be a piece on YouTubers’ tools without a reference to video editing apps.
The options are many, and they range from free video editing tools for YouTubers to high-end, expensive video tools for YouTubers. We’ve already covered software tools YouTubers use on a computer or a laptop. But what about mobile creators?
There’s, of course, a solution. Video-editing mobile apps like InShot, KineMaster, and Filmora come with features that can prove quite handy when you’re turning the footage into a video.
Click here for a detailed look at the best mobile video editing apps in 2020. Test them out and see which works for you best.
Topic generation tool
There’s a hidden side of the web made by and for those who build the internet and not only consume it; creators and marketers. One of those tools is Hubspot’s Blog Ideas Generator.
Hubspot might market ii as a way to come up with ideas for blog posts, but YouTube videos are basically blog posts in videos, so it can definitely work for you too. Add keywords related to your channel’s niche, and the tool will generate ideas to fight your creative block.
Think of what your viewers like to see, type it down, and see multiple ideas popping up. Get some inspiration and adjust each suggestion according to your audience’s needs.
You might not be a writer, but there’s a tiny little secret most YouTubers will never publicly admit. Every single video needs a script. Yes, everything had to be scripted.
Unless you want to become a vlogger and capture “day-in-life” videos, turning on your camera and just rambling will never work. This is where Grammarly, one of the most excellent tools even professional writers get to use on a daily basis, comes in.
Write your script, paste it into Grammarly and let it fix your grammar, vocabulary, flow, typos, or even tone of voice.
Photo editing apps
We talked about Canvas and how it can work as one of the top tools for YouTubers to produce photos and art from scratch. But sooner or later, you’re going to need a photo editing tool to play with pictures you already have.
Whether it’s for video transitions, graphics, thumbnails, or just random social media posts to raise brand awareness, photo editing is essential when you want to follow a career as a YouTube influencer. Some of the best photo editing tools YouTubers use include Adobe Photoshop, FaceTune, VSCO, and Adobe Lightroom.
Do some window shopping on App Store or Google Play, read reviews, and see which one best matches your needs and expectations. There are literally hundreds of tools to choose from.
No matter how good your videos are, you need to make sure that your audio follows the same top-notch pattern. It’s no secret that many YouTube viewers are not really viewers rather than listeners; they hit play, keep the video playing in the background, and keep doing what they were doing.
So, all you have to do is make it easier for them and keep an eye on the YouTube tools that many forget to mention. Audio enhancement apps:
We had to toot our horn! So, we recently launched Mauvio, the only mobile app you need to make your mobile videos sound professional.
With tools that will automatically take your audio quality to the next level, Mauvio works as your personal sound engineer. De-noise your audio if you’re filming in a place with a lot of background noise, fix audio level inconsistencies, adjust loudness, and achieve broadcast-quality speech results. All in just a few minutes.
Now that we’re talking about professional audio let’s take it one step further and create an even more complete video. With that being said, a useful rule of thumb is that every time a new element appears or enters your video — or every time something unexpected happens — you need to add a sound effect.
It might not be a tool for YouTube videos per se, but we’ve got you covered once again. Click here to explore SFX Cellar, our royalty-free sound effects library, and vivify your YouTube videos. Sound is a magical journey, and we’re here to help you every step of the way.
Intros, outros, fillers, background music… Your videos need to have a friendly vibe that can only be achieved through tunes that match your videos.
You need to be careful, though. Adding a popular song that you simply like to your videos might lead to a copyright strike, and a copyright owner might send a request asking YouTube to take your video down. And they will.
Numbers speak louder than words, theories, or ideas. Plus, they allow you to get to know your audience. In this section, we’re taking a look at the most sophisticated tools YouTubers use: YouTube SEO and analytics tools.
These tools will help you understand your audience's needs so you can adjust your content accordingly. Stop guess-working and evaluate your ideas based on actual data. Here's how:
Believe it or not, YouTube comes with one of the best tools to help your channel grow. With YouTube’s analytics tool, you can keep track of what your viewers like, who they are, and how you can engage them in the best and fastest way possible.
No wonder why this is one of the top tools for YouTube video creators.
The only problem with YouTube analytics is that beginners can easily get intimidated by its not-so-friendly UX design. However, here is a comprehensive guide on how to better understand and make the most out of it.
Social Blade takes analytics and turns them into digestible reports. Copy your (or your competitors’) channel ID, hit enter, and all their views, potential earnings, projections, and detailed statistics are right in front of your very own eyes,
Use SocialBlade, to monitor your performance, what your competitors and other big channels do, and also get some ideas and inspiration about what YouTube enthusiasts are interested in.
Want to take a more in-depth look at what people want to watch on YouTube? NoxInfluencer is what you’ve been looking for.
Use the search box and type in channels that operate in your niche or even relevant keywords and trends to see how well they perform. See videos that perform best in terms of engagement and views, draw inspiration, and do the same.
It’s one of those YouTube tools that are simple, easy, and fun to play with.
YouTube keyword tools
What you need to keep in mind when you’re trying to succeed on YouTube is that YouTube is basically another search engine. And to rank high in YouTube search results, you need to know at least some SEO basic techniques.
In a nutshell, SEO stands for search engine optimization. It refers to the process of sprinkling your videos’ titles and descriptions with keywords that people use when searching for a video. So, to get started with SEO, you need to identify keywords that searchers use, and this is an area that several YouTube keyword tools can cover.
We’re not going to dive into technical details, but Keyword Tool is a great place to start. For starters, look at each keyword’s volume of searches and how difficult it is to rank for compared to the competition.
Conclusion: Keep Your Eyes Open
New YouTube tools keep coming out every week. Some of them might be useful, while others might have nothing new to offer. So, you are the one who needs to be on the lookout for emerging trends, channels that are rising rapidly, and competitors who might be growing faster than you.
See YouTube as your passion and not as just a way to promote yourself or your brand. Start with the most basic tools for YouTube videos; a smartphone and a suite of free apps is always a good start. Experiment with simpler tools and grow your toolbox as your channel grows.